Illuminating the Underground: A profile of the Buenos Aires Subway System

In 2007, my husband and I planned a trip to Argentina. Around that time, Argentine designer Ronald Shakespear was named a Fellow of the Society of Environmental Graphic Design (SEGD), our professional organization. Steve Stamper, president of the SEGD and my partner at fd2s introduced Ronald and me by email and we began corresponding about our upcoming visit.

Even before we met in person, I began to realize the enormous impact Ronald and his sons Lorenzo and Juan have had on the city of Buenos Aires through their design studio Diseño Shakespear. Along the way, Pat Knapp, the editor of the SEGD’s quarterly magazine segdDESIGN asked whether I would like to write a piece about Ronald. Our conversations led to two stories, the first of which focused on Diseño Shakespear’s project to rebrand and create a wayfinding system for the city’s subway system.
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Illuminating the Underground: A Profile of the Buenos Aires Subway System, (PDF) published in segdDESIGN, no. 20, 2008

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