Wayfinding | Technology | Design | Architecture | Inspiration
As founder of MapWell Studio, Leslie has transformed her knowledge of wayfinding into MapWell Microsites, a SaaS platform for medical centers and university campuses to deliver customized maps and directions to their visitors as an add-on to their existing websites.
As an independent consultant, Leslie works with architects, design firms, and institutions to design and develop wayfinding technology strategies and tools such as wayfinding websites and touch screens. Recent clients include the US Department of Veteran Affairs, New York University Langone Medical Center, and the University of California at San Francisco Medical Center.
As Associate Principal and Owner at FD2S inc. from 2005-2009, she built interactive wayfinding tools for The Texas Medical Center, M. D. Anderson Cancer Center, and Our Lady of the Lake Regional Medical Center.
For environmental graphic design projects, her skills include:
• creating pathway/landmark logic for wayfinding systems
• working with clients to formalize nomenclature for destinations and buildings
• Product design and implementation of wayfinding websites and apps
• reviewing existing wayfinding tools such as maps and websites and offering user experience enhancements
• collaborating with client staff to determine maintenance strategies to keep the wayfinding system up to date
• applying user-focused research and analysis to wayfinding projects
During her 20 years in the technology and design sectors, she has held leadership positions in the development, operations, and marketing of web-based portals and applications at frogdesign, Hoover’s Online, and Internet service provider SBC | Prodigy Communications.
Leslie received a B.A. in Art History from The University of Chicago, with a specialization in architectural history and theory. She has served as a Visiting Critic at the California College of Arts and Crafts, San Francisco, and at the Haas School of Business, The University of California at Berkeley.
Leslie is a national board member of the SEGD. In 2011, she founded and SEGD’s technology conference XLab and has co-chaired the event in 2011, 2012, and 2013. She has spoken at conferences such as SXSW Interactive and the Texas Society of Architects Annual Conference and writes about design and technology for EG Magazine and other publications.
Visit Leslie’s blog: Playfinding.com
Photo by Ann Billingsley Photography