Designing Shanghai’s Dream Cube

World fairs are known for their spectacularly immersive, state-of-the-art experiences and last year’s Shanghai World Expo recalibrated our already-high expectations for how we interact within unique environments that are built simply to surprise and delight us. ESI Design of New York designed one of the most popular pavilions, The Dream Cube and the firm was recently honored by the SEGD with its highest award. My story on the pavilion, its concept, its herculean implementation, and its enthralling reception by visitors was featured in the latest issue of segdDESIGN. Read article >>

Designing the Dream Cube (PDF) published in segdDESIGN, no. 33, 2011

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